Loytu uses three key concepts to run your digital loyalty program: stamps, rewards, and programs. Here’s how they work together.

Stamps

A stamp is a digital mark given to a customer when they complete a qualifying action — such as making a purchase, visiting your business, or ordering a specific item.

• Each stamp is linked to a program (see below).
• You can set how many stamps a customer needs to unlock a reward.
• Loytu automatically tracks stamps in your customers’ digital stamp cards.

Example: You run a coffee shop and give 1 stamp for each coffee purchased.

Rewards

A reward is what your customer earns after collecting enough stamps. Rewards can be anything you choose, like:

• A free product
• A discount
• An exclusive service
• Rewards are tied to a specific program, so customers always know exactly what they’re working towards.

Example: After collecting 6 coffee stamps, the customer gets a free coffee.

Programs

A program is your complete loyalty offer — the combination of:

1. How stamps are earned
2. How many stamps are needed
3. What the reward is

You can have multiple programs running at once, for different products or services.

Example:

• Program 1: “Coffee Club” — 6 stamps = free coffee
• Program 2: “Lunch Loyalty” — 8 stamps = free sandwich

How They Work Together

1. The customer completes a qualifying action → they get a stamp.
2. Stamps are collected within a program.
3. Once enough stamps are collected in that program → the customer unlocks the reward.

Tip: In Loytu’s free plan, you can create up to 2 programs and give 25 stamps per month (topping up to a maximum of 25). Our paid plans offer more programs and unlimited stamps.